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For most businesses top line growth is the "holy grail" but this is becoming increasingly difficult to achieve in an ever changing and competitive world.

We believe that the key to sustaining growth and unlocking new opportunities lies in having genuine, empathetic and in-depth insight into our consumers and their lives:

Who are they and what do they need?
Why and how do they make choices?
What drivers influence their behaviour?
What inspires them to build relationships with brands?

It is our view, that by putting consumers first, business growth and ultimately profitability follow and it is this philosophy that inspires our approach to solving key business challenges.

While bringing a consumer mind-set to the question at hand and a willingness to challenge current conventions when necessary; we work in a consultative manner - co-creating bespoke and practical solutions with Client teams, in order to leave them empowered and enabled to deliver the intended business objectives.

PHILOSOPHY & APPROACH

“Tess has transformed Africa brand plans to effectively drive commercial objectives.

Tess is a world class professional who commands respect and delivers excellence in a collaborative manner.”

Neil Hobkirk, ABInBev Africa

ABInBev Africa

"Here's to the one who operates on a whole new plane.

The one keen enough to draw from a small idea, a full campaign.

The one whose smile can say “well done.”

Or, in some cases, give you a silent, but polite burn.

Here's to the brilliance you possess, and also to your ability to place us under duress…

Here's to appreciating the time you give to expanding our minds, so our brands never get left behind.

You may be South African, but unknown to you...

You possesses the spirit of the Nigerian.

We say thank you, for positively shaking our mental tables and as you head back home, never forget:

Be unstoppable."

Feedback from creative "big idea" ideation workshop from a team in Nigeria

SUPPORTING BRAND TEAMS ACROSS AFRICA

CLIENTS & TESTIMONIALS

“Working with Tessa has been inspiring and extremely productive. Insight driven and always with the goal in mind, her processes and workshops are purposefully tailored, engaging and inspiring.

Tessa’s strategic skills and her vast experience in different markets and categories, always bring new solutions and fresh ideas, which are actionable and commercial driven.

Straightforward and to the point, she’d challenge conventions and status quo if necessary, to get to an insight/data driven, sustainable and long term solution to the problem.”

Natalia Celani,

Diageo

Ethiopia

“Having worked with Tessa as both a colleague and a consultant for many years, she is one of the brightest marketers and researchers that I have engaged with.

Coupled with her razor sharp mind, Tessa is rigorous, and not afraid to challenge you or the majority view, in her pursuit of excellence.”

Rob Flemming,

Blue Label Telecoms

"I have worked on a number idea generation sessions with Tessa during my time in Nigeria. We are always assured of a tangible, objective led and creatively differentiating output on our plans anytime we engage with her.

We call her our conscience as easily straddles between being part of our organisation and a consultant. She is a true professional who always gets the best out me and my team no matter how complex the business challenge is."

FrieslandCampina

Wamco, Nigeria

Chris

Wulff-Ceasar

“I have worked with Tessa over a number of years,

and have found her to be a strategic asset to any project

or undertaking that she has partnered KLA on.

In my experience, Tessa is one of the strongest marketing strategists South Africa has to offer with unparalleled experience spanning diverse disciplines within the broader marketing context. Tessa has a unique ability to get to the heart of the business issue at hand and understands what it will take to solve it efficiently and effectively.

Tessa has successfully delivered insights to a number of clients that have not only found them actionable in solving the business issue but also insightful around adjacent dynamics that impact the business more broadly.”